Zwevegem Festival
Focus
3D design, Branding
Year
2024
Software
Blender, Adobe Illustrator, Figma
We designed an interactive installation for the Transfo Intiem Festival, held at the historic old Electric Plant in Zwevegem, focused on the theme of loneliness. The experience began with a strong pre-experience phase, where branding and storytelling on social media invited visitors to reflect on the theme before arriving. During the festival, visitors used their phones to craft 3D objects in Blender that symbolized their feelings, which were displayed in a shared 3D landscape. Through a blend of storytelling, branding, and visually striking digital creations, we created an immersive space that encouraged reflection and emotional connection, perfectly aligning with the festival's theme.