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Transfo

Zwevegem Festival

Focus

3D design, Branding

Year

2024

Software

Blender, Adobe Illustrator, Figma

We designed an interactive installation for the Transfo Intiem Festival, held at the historic old Electric Plant in Zwevegem, focused on the theme of loneliness. The experience began with a strong pre-experience phase, where branding and storytelling on social media invited visitors to reflect on the theme before arriving. During the festival, visitors used their phones to craft 3D objects in Blender that symbolized their feelings, which were displayed in a shared 3D landscape. Through a blend of storytelling, branding, and visually striking digital creations, we created an immersive space that encouraged reflection and emotional connection, perfectly aligning with the festival's theme.

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